The Art of Analogies in Storytelling
Steve Harper and storytelling coach Michelle Tamara Cutler explore the power of analogies and metaphors in communication, breaking down how they shape understanding and engagement. Michelle uses the analogy of a restaurant to illustrate the importance of website presentation and user experience, emphasizing that a website is like a front-of-house—its design, clarity, and accessibility determine whether visitors stay or leave. She expands this idea further, comparing social media platforms to different spaces within the restaurant: Instagram as the cocktail bar, LinkedIn as the business lounge, and a Substack or blog as a cozy reading nook. Even the often-overlooked aspects of a business, like customer service and communication, function like a restaurant’s bathrooms—if they’re neglected, people will question the quality of the entire establishment. Michelle also introduces her upcoming workshop on using storytelling to strengthen SEO, reinforcing that human-centered content remains essential in digital marketing.