The Storytelling Power of Testimonials
Steve Harper interviews Michelle Tamara Cutler, a storytelling coach and screenwriter, about the art of crafting meaningful testimonials for businesses. She advises rehearsing testimonials and using specific language to convey experiences accurately, ensuring they feel authentic and impactful. Cutler emphasizes the using precise language to convey a costumer experience, suggesting a three-part structure: problem, interaction, and outcome. The conversation explores why people struggle to write testimonials, how business owners can elicit stronger feedback, and the broader role of storytelling in business communications—including social media posts and newsletters. Cutler highlights the value of genuine feedback in improving services and fostering trust with clients.Â